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Enhanced Article Analytics Using Thermostats

Accessing and understanding Thermostats analytics as it relates to Enhanced Articles

1. To Access Thermostats Analytics, Select The Graph Icon From Your Dashboard

1. To Access Thermostats Analytics, Select The Graph Icon From Your Dashboard

2. Expand The 'Enhanced Articles' Menu To Access Reports Specific To Enhanced Articles

2. Expand The 'Enhanced Articles' Menu To Access Reports Specific To Enhanced Articles
Report details are explained below

Enhanced Article Contents Views By Date

Enhanced Article Contents Views By Date

Total Enhanced Article Contents Views - An 'Enhanced Article Contents View' occurs when a user is presented with a view of the contents within the Enhanced Article interface. Views are sorted by date.

Article Views By Interface

Article Views By Interface

Total Article Views - An 'Article View' occurs when a user views the text version of an article. Views are sorted by interface*.

Enhanced Interface - refers to the enhanced article interface, currently supported only in the HTML 5 viewer.
Standard Interface - refers to the standard article interface. The Flash viewer uses this interface by default.

Article Views By Enhancement Level

Article Views By Enhancement Level

Total Article Views - An 'Article View' occurs when a user views the text version of an article. Views are sorted by enhancement level*.

Enhanced Article Level - refers to any article that has been enhanced with embedded images, links and special formatting.
Standard Article Level - refers to any article that is not enhanced regardless of the interface. For example, plain text articles seen in the HTML 5 viewer will fall into this category.

Contents View By Interface

Contents View By Interface

Contents View By Interface - A 'Contents View' occurs when a user is presented with a view of the contents interface. Views are sorted by interface*.

Enhanced Interface - refers to the enhanced article interface, currently supported only in the HTML 5 viewer.
Standard Interface - refers to the standard article interface. The Flash viewer uses this interface by default.

Enhanced Article Impressions By Advertiser/Offer

Enhanced Article Impressions By Advertiser/Offer

Total Impressions - An 'Impression' occurs when a user views a page on which an advertiser/offer is presented.

Article Shares By Article

Article Shares By Article

Article Shares - An 'Article Share' occurs when a user shares the article using the share interface within the digital edition.

Enhanced Article Link Clicks

Enhanced Article Link Clicks

Enhanced Article Link Clicks - An 'Enhanced Article Link Click' occurs when a user clicks on a link within an article in the Enhanced Article interface.