Thermostats White Paper

Thermostats is a proprietary analytic software package designed to provide publishers with actionable, near real-time intelligence on readers and their interactions with publications.

Thermostats Effective Date

Thermostats was officially released on February 1, 2011.  Although Thermostats began collecting data in October of 2010 (beta testing), analytic information prior to February 1, 2011 is not guaranteed. Statistics for 'Active Users' begin April 1, 2016 except for the "weekly" numbers, which begin April 3, 2016.

Thermostats Reporting Time

At time of writing, Thermostats reports analytics within 2 minutes of being received. Time to live depends on load and can vary based on varied traffic patterns. Even during unexpected peaks, reporting occurs within 15 minutes of being received.

Thermostats Interface

The Thermostats interface consists of five sections:

1. Input Bar

The Input Bar is located across the top of the Thermostats page.  On the left side of the Input Bar, the publisher may select the desired publication and issue for which he or she wants to view analytics. On the far right side of the Input Bar, the publisher may select the date range for the active report being viewed.  The date selector requires you to select a start and end date for the report.  The first date selected is the start date and the second date selected is the end date.

2. Report Menu

The Report Menu is located on the left side of the main Thermostats window. Reports are organized by category and may be selected by clicking on the report name. A detailed description of all available reports is located below.

3. Report Title Bar

The Report Title Bar is located below the Input Bar and across the top of the main Thermostats window frame.  The Report Title Bar contains the title of the active report being viewed.  On the far right side of the Report Title Bar is a csv file download button that will allow you to download all data for the active report.

4. Graph Area

The Graph Area is located directly below the Report Title Bar and displays graph results for the selected data. Moving your mouse over the Graph Area will display detailed information for the granular data in a rollover box.  You may also zoom in on the graph by simply using your mouse to form a box over a selected area. Lastly, clicking on the colored icons next to to the titles of the metrics that sit above the graph data will remove the metric from being displayed in the graph.

5. Data Chart

The Data Chart is located below the Graph Area.  The Data Chart consists of columns for each metric included in the selected report.  Data will only appear in the report if there has been data to collect for the selected publication(s) and/or issue(s).  If an issue has not been viewed, there will not be Thermostats data.  By clicking on the colored circular icon next to the metric name, you may remove or add the metric to the graph above.  You may sort by any metric by clicking on the arrow to the right of the metric name.  The circular information button located to the right of each metric name can be clicked on to obtain a definition for the given metric.  You may select the number of results to appear in the chart and page through results, using the controls located below the Data Chart.

Reports Summary

1. Active Users

a. Active Users By Date  This report is organized by date and shows total monthly active users, total weekly active users, and total daily active users for the selected publication(s) over the selected date range.

 

b. Active Users By Publication  This report is organized by publication and shows total monthly active users, total weekly active users, and total daily active users for the selected publication(s) over the selected date range.

 

c. Application Sessions By Date  This report is organized by date and shows the total application sessions for the selected publication(s) over the selected date range.

 

d. Application Sessions By Publication  This report is organized by publication and shows the total application sessions for the selected publication(s) over the selected date range.

 

e. Application Sessions By Device Type  This report is organized by device type and shows the total application sessions for the selected publication(s) over the selected date range.


f. Seconds Spent By Date  This report is organized by date and shows the total non-bounce application sessions and average amount of seconds spent per reader for the selected publication(s) over the selected date range.


g. Seconds Spent By Publication  This report is organized by publication and shows the total non-bounce application sessions and average amount of seconds spent per reader for the selected publication(s) over the selected date range.


h. Seconds Spent By Device Type  This report is organized by device type and shows the total non-bounce application sessions and average amount of seconds spent per reader for the selected publication(s) over the selected date range.

2. Reader Profile

a. Active Users By Device Type  This report is organized by device type and shows total monthly active users, total weekly active users, and total daily active users for the selected publication(s) over the selected date range.


b. Active Users By Device Type (Pie)  This report is organized by device type and shows total monthly active users for the selected publication(s) over the selected date range -- represented as a Pie graph.

 

c. Active Users By Country  This report is organized by country and shows total monthly active users, total weekly active users, and total daily active users for the selected publication(s) over the selected date range. This report is sorted by default from highest to lowest active users during the selected date range.

 

d. Active Users By Region/State This report is organized by region/state and shows total monthly active users, total weekly active users, and total daily active users for the selected publication(s) over the selected date range. This report is sorted by default from highest to lowest active users during the selected date range.

 

e. Active Users By City  This report is organized by city and shows total monthly active users, total weekly active users, and total daily active users for the selected publication(s) over the selected date range. This report is sorted by default from highest to lowest active users during the selected date range.

 

f. Active Users By OS Version  This report is organized by operating system (e.g., Mac OS X 10.5, Windows XP, Windows Vista, etc…) and shows total monthly active users, total weekly active users, and total daily active users for the selected publication(s) over the selected date range. This report is sorted by default from highest to lowest active users during the selected date range.

 

g. Active Users By Browser Family  This report is organized by browser family (e.g., Safari, Firefox, Internet Explorer, etc…) and shows total monthly active users, total weekly active users, and total daily active users for the selected publication(s) over the selected date range. This report is sorted by default from highest to lowest active users during the selected date range.

 

h. Active Users By Browser Version  This report is organized by browser version (Safari 5.0.3, Internet Explorer 8.0, Firefox 3.6.14, etc…) and shows total monthly active users, total weekly active users, and total daily active users for the selected publication(s) over the selected date range. This report is sorted by default from highest to lowest active users during the selected date range.

 

i. Active Users By Viewer Version  This report is organized by device type and shows total monthly active users, total weekly active users, and total daily active users for the selected publication(s) over the selected date range. This report is sorted by default from highest to lowest active users during the selected date range.

  • iPadApp means iPad App
  • iPhoneApp means iPhone App
  • iOSApp - iPad means universal iOS app on an iPad
  • iOSApp - iPhone means universal iOS app on an iPhone
  • iPhone means safari-based view (iPhone and iPad both register this viewer type)
  • Flex means the new Flash viewer
  • Flash means the old Flash viewer
  • HTML means the HTML viewer (retail mostly)
  • HTML 5 means the HTML 5 viewer
  • AndroidApp means Android App
  • AmazonApp means Amazon App
  • NookApp means Nook App 

3. Reader Profile (Replica)

a. Countries (Replica)  This report is organized by country and shows total issue visits, unique issue visits, total page views, and unique page views received for each country for the selected publication(s) and/or issue(s) and within the selected date range.  This report is sorted by default from highest to lowest total issue visits during the selected date range.

 

b. Regions/States (Replica)  This report is organized by region/state and shows total issue visits, unique issue visits, total page views, and unique page views received for each region/state for the selected publication(s) and/or issue(s) and within the selected date range.  This report is sorted by default from highest to lowest total issue visits during the selected date range.

 

c. Cities (Replica)  This report is organized by city and shows total issue visits, unique issue visits, total page views, and unique page views received for each city for the selected publication(s) and/or issue(s) and within the selected date range.  This report is sorted by default from highest to lowest total issue visits during the selected date range.

 

d. OS Version (Replica)  This report shows the number of page views received by operating system version (e.g., Mac OS X 10.5, Windows XP, Windows Vista, etc…) for the selected publication(s) and/or issue(s) and within the selected date range.  This report is sorted by default from highest to lowest page views during the selected date range.

 

e. Browser Family (Replica)  This report shows the number of page views received by browser family (e.g., Safari, Firefox, Internet Explorer, etc…) for the selected publication(s) and/or issue(s) and within the selected date range.  This report is sorted by default from highest to lowest page views during the selected date range.

 

f. Browser Version (Replica)  This report shows the number of page views received by browser version (Safari 5.0.3, Internet Explorer 8.0, Firefox 3.6.14, etc…) for the selected publication(s) and/or issue(s) and within the selected date range.  This report is sorted by default from highest to lowest page views during the selected date range.

 

g. MPA-Suggested Tablet Metrics (Replica)  This report is organized by viewer version and shows total consumer paid digital issues, total number of readers, total number of sessions, total amount of seconds spent per reader, and average number of sessions per reader for the selected publication(s) and/or issue(s) and within the selected date range.  This report is sorted by default from highest to lowest total number of readers during the selected date range.

  • iPadApp means iPad App
  • iPhoneApp means iPhone App
  • iOSApp - iPad means universal iOS app on an iPad
  • iOSApp - iPhone means universal iOS app on an iPhone
  • iPhone means safari-based view (iPhone and iPad both register this viewer type)
  • Flex means the new Flash viewer
  • Flash means the old Flash viewer
  • HTML means the HTML viewer (retail mostly)
  • HTML 5 means the HTML 5 viewer
  • AndroidApp means Android App
  • AmazonApp means Amazon App
  • NookApp means Nook App 

 

4. Articles

a. Article Views By Date  This report is organized by date and shows the total article views and unique article views for the selected publication and/or issue(s) and within the selected date range. This report is sorted by default from most to least recent date during the selected date range.

 

b. Article Views By Article  This report is organized by article and shows the total article views and unique article views for the selected publication and/or issue(s) and within the selected date range. This report is sorted by default from highest to lowest total article views during the selected date range.

 

c. Contents Views By Date  This report is organized by date and shows the total enhanced article contents views for the selected publication and/or issue(s) and within the selected date range. This report is sorted by default from most to least recent date during the selected date range.

 

d. Destination Clicks By Destination This report is organized by destination and shows the total destination link clicks for the selected publication within the selected date range. This report is sorted by default from highest to lowest link clicks during the selected date range.


e. Feed Channel Views By Feed This report is organized by feed and shows the total feed channel views for the selected publication within the selected date range. This report is sorted by default from highest to lowest views during the selected date range.


f. Article URL Clicks By URL  This report shows total enhanced article link clicks for all URLs that received clicks within the selected publication(s) and/or issue(s) and within the selected date range. Clicking on the URL in the first column will open the URL in a separate window.  This report is sorted by default from highest to lowest URL clicks during the selected date range.


g. Article Shares By Article  This report shows article shares for all articles (by article name) within the selected publication(s) and/or issue(s) and within the selected date range. Clicking on the hyperlinked article name in the first column will open the article text version in a separate window.  This report is sorted by default from highest to lowest article shares during the selected date range.

5. User Entry

a. Referrers  This report is organized by the referring URLs (URLs that refer a user to the digital edition) and shows the total monthly active users, total weekly active users, and total daily active users for the selected publication(s) and/or issue(s) and within the selected date range.  This report is sorted by default from highest to lowest total monthly active users during the selected date range.  

 

b. Search Engines  This report is organized by the search engine (Google, Yahoo, AOL, etc...) used to refer a user to the selected publication(s) and/or issue(s) and shows the total monthly active users, total weekly active users, and total daily active users within the selected date range.  This report is sorted by default from highest to lowest total monthly active users during the selected date range.

 

c. Search Engine Keywords  This report is organized by the search engine keywords used to find the selected publication(s) and/or issue(s) and shows the total monthly active users, total weekly active users, and total daily active users within the selected date range.  This report is sorted by default from highest to lowest total monthly active users during the selected date range.

 

d. Referrers (Replica)  This report shows the referring URLs (URLs that refer a user to the digital edition) for the selected publication(s) and/or issue(s) and within the selected date range.  This report is sorted by default from highest to lowest total page views resulting from each referring URL during the selected date range.  

 

e. Search Engines (Replica)  This report shows the search engines (Google, Yahoo, AOL, etc...) used to find the selected publication(s) and/or issue(s) and within the selected date range. This report is sorted by default from highest to lowest total page views associated with each search engine source during the selected date range.

 

f. Search Engine Keywords (Replica)  This report shows the search engine keywords used to find the selected publication(s) and/or issue(s) and within the selected date range. This report is sorted by default from highest to lowest total page views associated with each search engine keyword during the selected date range.

6. Ads

a. Contents View Impressions By Advertiser/Offer  This report shows the number of impressions received by advertisers within the selected publication(s) and/or issue(s). An impression is a view of the digital edition page on which the advertiser appears. Clicking on the advertiser name in the first column will open the advertiser URL link in a separate window.  This report is sorted by default from highest to lowest total impressions during the selected date range.

 

b. Ticker Clicks - This report shows the total number of views for all news URLs/toolbar URLs within the selected publication(s) and/or issue(s) and within the selected date range. A news URL or toolbar URL view occurs when a user is displayed the News URL in an app or when they click on a link from within the toolbar in the browser viewer. Clicking on the URL in the first column will open the URL in a separate window. This report is sorted by default from highest to lowest total news URL or toolbar URL views during the selected date range.

 

c. Banner Ad Impressions By URL (App) - This report shows the total number of impressions for all banner ads that received an impression within the selected publication(s) and within the selected date range. An impression occurs when a user is presented the banner ad in an app. Clicking on the URL in the first column will open the URL in a separate window. This report is sorted by default from highest to lowest total banner impressions during the selected date range.

 

d. Banner Ad Taps By URL (App) - This report shows the total number of taps for all banner ads that received taps within the selected publication(s) and within the selected date range. A tap occurs when a user taps on the banner ad in an app. Clicking on the URL in the first column will open the URL in a separate window. This report is sorted by default from highest to lowest total taps during the selected date range.

 

e. Margin Ads by Ad  This report is organized by margin ad name and shows the total margin ad clicks, unique margin ad clicks and margin ad impressions within the selected publication(s) and/or issue(s) and within the selected date range.  An impression occurs when a user is presented the margin ad within the viewer. This report is sorted by default from highest to lowest total margin ad clicks during the selected date range.

 

f. Impressions By Advertiser/Offer (Replica) - This report shows the number of impressions received by advertisers within the selected publication(s) and/or issue(s). An impression is a view of the digital edition page on which the advertiser appears. Clicking on the advertiser name in the first column will open the advertiser URL link in a separate window.  This report is sorted by default from highest to lowest total impressions during the selected date range.

7. Replica Issues

a. Visits and Views by Date (Replica)  This report is organized by date and shows total issue visits, monthly unique issue visits, daily unique issue visits, total page views, unique page views, and seconds spent per issue visit for the selected publication(s) and/or issue(s).

 

b. Visits and Views by Issue (Replica)  This report is organized by issue and shows total issue visits, monthly unique issue visits, daily unique issue visits, total page views, unique page views, and seconds spent per issue visit for the selected issue(s) and within the selected date range.  This report is sorted by default from highest to lowest total issue visits during the selected date range.  Clicking on the hyperlinked issue name in the first column will open the digital edition issue in a separate window.

 

c. Interactions by Date (Replica)  This report is organized by date and shows all interactions that have occurred within the selected publication(s) and/or issue(s).  This report specifically shows the following metrics:

  • Total Issue Visits
  • Page Views
  • Seconds Spent Per Issue Visit
  • Total Clicks
  • PDF Downloads
  • Shares to Emails/Social Networks
  • Video Views
  • Audio Plays
  • Total Page Zooms
  • Total Favorites Added
  • Total Notes Added

 

d. Interactions by Issue (Replica)  This report is organized by issue and shows all interactions that have occurred within the selected issue(s) and within the selected date range. This report is sorted by default from highest to lowest total issue visits during the selected date range. Clicking on the hyperlinked issue name in the first column will open the digital edition issue in a separate window.  This report specifically shows the following metrics:

  • Total Issue Visits
  • Page Views
  • Seconds Spent Per Issue Visit
  • Total Clicks
  • PDF Downloads
  • Shares to Emails/Social Networks
  • Video Views
  • Audio Plays
  • Total Page Zooms
  • Total Favorites Added
  • Total Notes Added

 

e. Internal Search Terms  This report shows all terms that have been searched within the selected publication(s) and/or issue(s) and the number of search instances for each term. This report is sorted by default from highest to lowest search instances during the selected date range.

 

f. URL Clicks by URL (Replica)  This report shows total clicks and unique clicks for all URLs that received clicks within the selected publication(s) and/or issue(s) and within the selected date range. Clicking on the URL in the first column will open the URL in a separate window.  This report is sorted by default from highest to lowest URL clicks during the selected date range.

 

g. Video Views (Replica)  This report shows total video views and unique video views for all videos (by video file name) that were viewed within the selected publication(s) and/or issue(s) and within the selected date range. Clicking on the video file name in the first column will open and play the video in a separate window.  This report is sorted by default from highest to lowest video views during the selected date range.

 

h. Audio Plays (Replica)  This report shows total audio plays and unique audio plays for all audio files (by audio file name) that were played within the selected publication(s) and/or issue(s) and within the selected date range. Clicking on the audio file name in the first column will open and play the audio in a separate window.  This report is sorted by default from highest to lowest audio plays during the selected date range.

 

i. Issues Downloaded By Viewer  This report shows the number of total page views and issues downloaded by viewer (Mobile Web, iPhoneApp, iPadApp, etc…) for the selected issue(s) and within the selected date range.  

  • iPadApp means iPad App
  • iPhoneApp means iPhone App
  • iOSApp - iPad means universal iOS app on an iPad
  • iOSApp - iPhone means universal iOS app on an iPhone
  • iPhone means safari-based view (iPhone and iPad both register this viewer type)
  • Flex means the new Flash viewer
  • Flash means the old Flash viewer
  • HTML means the HTML viewer (retail mostly)
  • HTML 5 means the HTML 5 viewer
  • AndroidApp means Android App
  • AmazonApp means Amazon App
  • NookApp means Nook App 

 

j. Issues Downloaded By Issue  This report shows the number of page views and issues downloaded by issue for the selected issue(s) and within the selected date range. Clicking on the hyperlinked issue name in the first column will open the digital edition issue in a separate window.

 

k.  Viewer Version (Replica)  This report shows the number of total page views and total pages downloaded by viewer version (Flex, Flash, iPadApp, etc…) for the selected publication(s) and/or issue(s) and within the selected date range.  This report is sorted by default from highest to lowest total page views during the selected date range.

 

k. Page Views & Downloads  This report shows total pages incurred (sum of pages downloaded to a mobile device and pages viewed by users), total page views and total pages downloaded for the pages within the selected issue and date range. Clicking on the hyperlinked publication name in the first column will open the digital edition issue in a separate window.

 

l. Page Views by Page  This report shows total page views, unique page views, and seconds spent per page view for the pages within the selected issue and date range.  This report is sorted by default from highest to lowest total page views during the selected date range.  Clicking on the hyperlinked page name in the first column will open the digital edition issue to the selected page in a separate window.

 

m. Interactions by Page  This report shows all interactions that have occurred for the pages within the selected issue and date range. This report is sorted by default from highest to lowest total page views during the selected date range. Clicking on the hyperlinked page name in the first column will open the digital edition issue to the selected page in a separate window.  This report specifically shows the following metrics:

  • Total Page Views
  • Seconds Spent Per Page View
  • Total Clicks
  • Shares to Emails/Social Networks
  • Total Page Zooms
  • Total Favorites Added
  • Total Notes Added

 

n. Page Prints by Page  This report shows total pages printed for the pages within the selected issue and within the selected date range. Clicking on the hyperlinked page name in the first column will open the digital edition issue to the selected page in a separate window.  This report is sorted by default from highest to lowest prints during the selected date range.

8. Hosting

a. Data Consumption  This report shows charged page views and total consumption charge for the selected publication(s) and within the selected date range.  This report is sorted by default from highest to lowest charged page views during the selected date range.  Clicking on the hyperlinked issue name in the first column will open the digital edition issue in a separate window.  The data consumption report can only be run for all publications or for all issues within a selected publication.  This report cannot be run for a single issue.

 

Glossary of Terms

Active User: a User (or Reader) who had not previously visited a given application.


Application: a publication.


Application Session: an ‘Application Session’ begins when a user (or Reader) views any part of an application on a given domain. A new Application Session begins after 4 hours of idle time. Clearing (or blocking) cookies starts a new Application Session. Due to the idle timeout, this metric is not recorded until at least 4 hours after a give Reader’s session ends.


Article View: occurs when a user views the text version of an article.


Audio Play: occurs any time a user either clicks play on an audio or the audio automatically plays.


BRC/CBC Interaction: occurs when a user clicks on a business reply card or callback card within a publication.


Click: occurs when a user clicks on a link within a publication.


Clickthrough:occurs when a user visiting another site clicks on a link that accesses the digital edition.


EnhancedInterface:  an article view from within the responsive article interface

 

Favorite Added: occurs when a user marks the page as a favorite.

 

Impression: occurs when a user views a page on which an advertiser/offer is presented.

 

Issue Visit: occurs when a user views any page of an issue for the first time in this session. A session begins on the first page view within a given domain and ends after 4 hours of idle time or when another issue is viewed.

 

Note Added: occurs when a user adds a note to a page.

 

Page Downloaded: is a page that was downloaded to a mobile device

 

Page Printed: occurs when a user prints the page locally.

 

Page View: occurs when a user is presented with the view of a given page. Note that a spread view contains two 'Page Views'

 

Page Zoom: occurs when a user zooms in on the page.

 

PDF Download: occurs each time a user chooses to download the full issue PDF.

 

Referral: occurs when a user follows a link from another site to get to your publication

 

Search Instance: is a search for the given term.

 

Seconds Spent Per Issue Visit: the average number of Seconds Spent per Issue Visit. 'Seconds Spent' is the number of seconds spent by users viewing a givenissue.  This metric is calculated by summing the difference between the times of two consecutive page views so long as that time does not exceed 1hour.  No time is recorded on the last page viewed because there is no subsequent page to measure against.  Consequently, if only one page was viewed in a publication, there will be no time recorded for that view.

 

Seconds Spent Per Page View: the average number of Seconds Spent per Page View. 'Seconds Spent' is the number of seconds spent by users viewing a given issue.  This metric is calculated by summing the difference between the time of two consecutive page views so long as that time does not exceed 1 hour. No time is recorded on the last page viewed because there is no subsequent page to measure against.  Consequently, if only one page was viewed in a publication, there will be no time recorded for that view.

 

Share to Email/Social Network: occurs when a user sends an email with a link to the issue she is viewing to a friend or submits a link to the issue to a social network.

 

Standard Interface: an article view from within the replica interface

 

Total Non-Bounce Application Sessions  occurs when a user (or Reader) views more than one part of an application on a given domain during an Application Session.  A new Application Session begins after 1 hour of idle time.  Clearing (or blocking) cookies starts a new Application Session.  Due to the idle timeout, this metric is not recorded until at least 1 hour after a given Reader's session ends.


Total Pages Incurred: sum of pages downloaded to a mobile device and pages viewed by users

 

Unique Article View: is an article view made by a visitor who had not previously viewed that article during this calendar month

 

Unique Click: is a click made by a visitor who had not previously clicked on that link during this calendar month.

 

Unique Issue Visit: is a visit by a visitor who had not previously visited this issue during the calendar month.

 

Unique Page View: is a view by a visitor who had not previously viewed this page during the calendar month.

 

Unique View: is a view by a visitor who had not previously viewed this resource during the calendar month.

 

Video View: occurs any time a user either clicks play on a video or the video automatically plays.