What Items Are Needed
iPhone Icon - icon that appears above the issue when the reader is viewing the issue from the mobile browser or when readers bookmark the publication to a mobile desktop
The following is a list, complete with explanations, of the components necessary to successfully build an iOS app.
App Name and Desktop Name
The App Name is the formal name of the app and is what appears within the App Store. It can be no longer than 255 bytes and is suggested to be no longer than 30 characters
Note: Best efforts will be made to secure the name requested. If the requested name is unavailable, you will be contacted for an alternative. Apple will not accept two apps of the same name in iTunes.
A Desktop Name is the label that appears beneath the app icon on a reader's device. These should be no longer than 12 characters in order to ensure the full name appears under the icon. Longer names, while accepted, will appear shortened with a set of ellipsis between the beginning and end of the name.
App Category & Availability
The App Category determines categorization of your app within the app store. Select an appropriate option based on the content of your publication. If you are submitting an app to Newsstand, your category is labeled Newsstand automatically. Newsstand apps can then choose a sub-category to more accurately label their content.
Availability is determined by country. To restrict the availability of your app(s), simply list approved countries on the app form.